Week 5 EOC: Midterm

In today’s society we literally interact with everyone through social networking and the internet. If we want to see what someone did this weekend, instead of asking them we look on their Facebook page. If we want to know what’s in style we look it up online. Such simple things that we used to do before checking the internet is now second nature to hop online to your favorite website and do a little research. It comes as no surprise that we have become a world where now you can find a job or career just by your interaction with the internet. In the article “Job Recruiters Turn to Facebook to Find Candidates” many recruiters have used Facebook as a way to save money on posting available jobs on Facebook. Though the percentage of hiring is only 1%, it does become show that even Facebook can help someone find a job they might otherwise not have seen. Also since Facebook is so widely used it gives the confidences in its users that job listings are more legitimate. “Candidates have been 50% more likely to apply to positions they found through Facebook than through othermeans, said Mr. Staney. "[Job boards] just blast it out. This is much more efficient and targeted," he said.” (Light, 2)

More companies like Facebook are using their customers love for their product in order to develop product ambassadors. Who better to endorse a product that a real life person who loves it? Sony and JetBlue are among the companies using real customers as ambassadors of their products. It believe it is a great way to give back to their clients, even though these clients would use their product anyway, and also a great tool to see what the company can do to better improve their products. “Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources. “It’s the value of having someone there who wants to talk to you about the product and the features,” says one brand ambassador. “It’s not really about sales; it is about sharing of information. If you go about it in a way that is positive and relatable, it’s a positive experience for [both parties].” (Armstrong & Kotler, 15)