The distribution of Slender Vodka will start locally in the Las Vegas surrounding area. It will be distributed to two well known liquor providers, Las Vegas Wine Co. and Sam's Club. After seeing the need for the product it will be distributed to many locations that gear towards women's needs. One night club/restaurant in Las Vegas will be selected each month to be sponsored by Slender Vodka for a one-night event. The nightclub or restaurant that will be targeted will either having a themed "Ladies Night Out" or special event occurring to insure many women will be trying Slender Vodka. By providing these sponsorships it is a great way to have the night life of Las Vegas embrace the product as well as show women that they can enjoy themselves while out and not have to worry about be the girl with the "special order". “Place includes company activities that make the product available to target consumers. Ford partners with a large body of independently owned dealerships that sell the company’s many different models. Ford selects its dealers carefully and supports them strongly. The dealers keep an inventory of Ford automobiles, demonstrate them to potential buyers, negotiate prices, close sales, and service the cars after the sale.” (Marketing An Introduction, 54) In return for supporting Slender Vodka, the place of business hosting the sponsored event will have a discount of 40% off all products purchased in the future. By providing these opportunities for women to experience Slender Vodka in an atmosphere they would likely use it, it will develop that association of a good time with the use of Slender Vodka. Making Slender Vodka convenient to experience will lead to having the customer want to always have the convenience of having the product in their homes for use. Not only is Slender Vodka simplifying a woman’s life but at the convenience that they deserve. "
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