Slender Vodka is premium vodka created for women who like to enjoy a cocktail but want to be aware of how much they are consuming. Slender Vodka will be displayed in a magazine ad in the bottle form that will be created. The ad will only display the single serving bottle to show the design of the bottle. Since the vodka is marketing towards women the bottle will be clear with a light to dark pink gradient effect on the bottom to emphasize that Slender Vodka is for women. The bottle will be displayed on a white background to show the freshness you will experience from the splash in the lime in the vodka. The white background will also help the pink gradient on the bottle pop and be an eye catcher to those flipping through a magazine quickly. The ad will display the catch phrase for Slender Vodka, “No More Counting Calories” next to a cocktail glass using Slender Vodka. I will using my own images for the ad and use the assistants of a graph artist to help create the look of the bottle in Photoshop. The ad will also display the “Drink Responsibility” information on the bottle of the ad. No prices will be included on the ad because I personally believe it will distract from the bottle.
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