Final Project: Implementation Evaluation Control

Slender Vodka implementation is set for beginning of 2013. A projected budget of $150,000 will be needed in order to create the product, design and produce packaging, and to start the promotional plan for the product. The idea is for Slender Vodka to start small in the local Las Vegas area, establish a following and strong customer base and then reach out to national distributors to sell Slender Vodka. We at Slender Vodka we will also be provide interaction with social networking in order to influence our potential customers to see the benefits of using our product. Our suppliers for the creation of Slender Vodka will be well informed on being flexible as this is a fresh new product that we feel will be very popular among women ages 21 and older. “For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period.” (Marketing An Introduction, MP2) Along with the marketing plan a contingency plan will be made if any thing were to change to the current marketing plan, i.e. budget, loans, suppliers. It is important that the market plan be able to adapt to any unexpected changes. “Some marketers also prepare contingency plans for implementation if certain conditions emerge. Because of inevitable and sometimes unpredictable environmental changes, marketers must be ready to update and adapt marketing plans at any time.” (Marketing An Introduction, MP2)