Week 9 Final Project: Business Mission Statement

Mission Statement:

“Creating an amazing tasting low calorie cocktail to simplify any woman’s life”

Slender Vodka wants to create an experience that you do not have to feel guilty about. That is why our mission statement says it all. We want to simplify your life by providing premium vodka in a serving size that does not make you regret your decision to drink. “An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely.”(Marketing An Introduction, 39) We developed this mission because we understand how difficult it is at times to want to enjoy the simple pleasures of life without the worry of counting calories. A woman’s life can be extremely hectic. Whether you are a stay at home mom, a nurse, a businesswoman, or student in college calories are prominent subjects in our daily lives. We at Slender Vodka understand that not everyone has the time to look up the amount of calories in their food let alone in their cocktail. By providing single servings of Slender Vodka you no longer have to decide between having a little fun and sitting on the sidelines. We set ourselves apart to recognize that the health of our customers is why we created this product. We want woman to use our product because we care. “A company’s mission should not be stated as making more sales or profits, profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create.” (Marketing An Introduction, 41)