Week 9: EOC Three great mission statements

A mission statement is important for any company. The reason that it is is because that's where you gain the connect between your product and your potential customers. Customers don't want to feel like customers they want to feel that you are serving them and that you are making your product because you care about their well being. The following mission statements I found for the final project to well delivered and great missions:




"Letting a Woman Feel Like a Woman"


"Fizz Vodka aims to create an all new American made drinking experience that is sure to be the life of any party."


What I liked about both of these mission statements is they made the connection between product to customer. No one wants to be told to buy a product because it will save them money. They want to be sold a product because that product was made for them. Whether you want to "feel like a woman" or be the "life of the party" you can find a vodka that is personalized to you.


The following mission statement has potential but still needs work:


"CANDY STRIPER is dedicated to providing quality tasting vodka without sacrificing the value of your dollar. With a peppermint infusion of flavor to enrich and tingle your taste buds, rather than overwhelm them, CANDY STRIPER is sure to strengthen your holiday spirit, but not break it -- or your wallet."


They did a great job of describing the product to make it sound like you should want this product because it will get you into the holiday spirit. But they mention money twice within the mission statement. As I mention you do not want to influence your customers by cost. "Mission statements should be market oriented and defined in terms of satisfying basic customer needs." (Marketing An Introduction, 40) No one needs vodka so you have to focus on why you should want vodka other than the cheap price.