Since Slender Vodka will be sold in single serving packaging the price of it will reflect what we feel is reasonable for the convenience of the product as well as making it your go to vodka without spending a lot of money. “Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings. Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products.” (Marketing An Introduction, 280) To purchase one single serving will be $4.99 a bottle. Since we are marketing towards only providing single servings we are also providing 6 bottles of single serving Slender Vodka at $15. We believe if you spend a little more on the convenience to keep your life simple it is well worth the money being spent. Each bottle will contain 4 ounces, one serving, of Slender Vodka for 100 calories. For any large distributors wanting to sell Slender Vodka we will provide a discount of 40% off with the purchase of 50,000 bottles or more.
The price of Slender Vodka is worth your money because it is doing its job to help you simplify your life. Slender Vodka is a great product that we created in the hope to help our customers. The value in your product is that we want to help woman forget about calories when they drink Slender Vodka. We believe our customers deserve a break once in awhile and need the opportunity to have fun. As women we understand. “Value-based pricing doesn’t mean simply charging what customers want to pay or setting low prices to meet the competition. Instead, many companies adopt value-added pricing strategies. Rather than cutting prices to match competitors, they attach value-added features and services to differentiate their offers and thus support higher prices.” (Marketing An Introduction, 278)
No comments:
Post a Comment