Final Project: Marketing Mix PRODUCT

Slender Vodka is our customers solution to counting calories in their favorite cocktails. "An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers. The marketing mix constitutes the company’s tactical tool kit for establishing strong positioning in target markets." (Marketing An Introduction, 54) With Slender Vodka you don't have to feel like you are on a diet because you are not using a diet product. You are having the work down for you by using the single servings that Slender Vodka provides. By using Slender Vodka you can easily know exactly how many servings of vodka you have had without the need to write down anything or just calculate a number in your head. All year there are many occasions and opportunities to want to enjoy a refreshing cocktail. Especially during the holiday season, with the pressure of shopping, family and friends visiting, and all the holiday parties, your body can really take a toll by just the stress and probability you are most likely consuming more food and calories than you normally do. By incorporating Slender Vodka into your holiday shopping list you can have some peace of mind knowing you will get to enjoy yourself but not have to worry about that dreaded after holiday weigh in. "Product means the goods-and-services combination the company offers to the target market." (Marketing An Introduction, 54)