Final Project: Objectives

Objectives:

Establish marketing ad to be ran in Las Vegas Weekly promoting Slender Vodka.

For the first initial year of Slender Vodka we are aiming for sales volume of 50,000 units.

Have an increase of sales by 60% during the month of December.

By the end of 2012 sales increase to units sold to 100,000.

Increase distribution to 100 alcohol distributors by 2013.

With the development of Slender Vodka our current business objective are to establish a client base. Marketing will be established with the ad campaign for Slender Vodka. With the use of the ad in a local magazine it will promote our brand to our available potential customers. “Marketing strategies and programs must be developed to support these marketing objectives. To increase its market share, Kohler might increase its products’ availability and promotion in existing markets and expand business via acquisitions.” (Marketing An Introduction, 43) Slender Vodka will be made available in 2 local liquors stores in Las Vegas, NV, Las Vegas Wine Co. and Sam’s Club. Both distributors are well established and have a customer base that will increase sales for Slender Vodka. By limiting the number of stores it will make the product exclusive and have customers willing to buy more at one time.

These objectives have been created in order to begin the steps of establishment. Since there is no current product on the market like Slender Vodka that is a great stepping stone to becoming a well-known low calorie brand. In this health conscience world a portion control product has a great stamina power. Sales and promotion objectives will change and be updated due to costs and will reflect the first initial year of distribution. “Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement. Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space. For the sales force, objectives include getting more sales force support for current or new products or getting salespeople to sign up new accounts.” (Marketing An Introduction, 432)