With the creation of Spotify in today’s music scene it would seem more mobile apps would be available to work with it. Spotify is a database collection of music so that you never need to download music to your mobile device. (http://www.spotify.com) All music is played live virtually giving you access to millions of tracks of music. With the popularity of Spotify in the last few months you would think it would have more mobile apps that work with it. As of right now Spotify is popular amoung “Innovators”. Not many people know about it so less people are jumping on the bandwagon to join. “People differ greatly in their readiness to try new products.” (Armstrong and Kotler, 156) Since it is such a new product not many people are ready to leave a product they are comfortable with, iTunes, to make the switch to Spotify. Spotify recently verged with Facebook so that your friends could see what you were listening to. But what about using it for something useful? An app I would create would give you the ability to remix the music you already own from past purchases, be able to remix them on your phone, and sync the music to Spotify so that any of your friends could be able to listen to the music you created right on your phone. This would be a great tool for music lovers but especially up and coming disc jockeys.
Music is what connects many of us today. Some might like to think Facebook, but really can you think of one person who absolutely does not listen to music? They do exist, but it is very rare. By having an app on your phone that can use the technology of Spotify would further encourage their customers to use their product and also encourage them to tell others to use Spotify. “Customer satisfaction is a key to building profitable relationships with consumers—to keeping and growing consumers and reaping their customer lifetime value. Satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company.” (Armstrong and Kotler, 154) A similar product available on iTunes at the moment is Romplr. Romplr remixes music directly on your phone, but you may only use music that is available on the app. What if you don’t like any of the choices? By using a service you already pay for monthly, like Spotify, and incorporating more ways to use the product, Spotify could make a more lasting relationship with their customers. Many users of Spotify are satisfied with having access to all the music they love but what would happen if they were given a test trial of a remixing software app that incorporated Spotify? Once the trial was over their want to remix music would become a need. “A need becomes a motive when it is aroused to a sufficient level of intensity. A motive (or drive) is a need that is sufficiently pressing to direct the person to seek satisfaction.” (Armstrong and Kotler, 148)
Giving more freedom with an already amazing product would give Spotify the advantage and possibly increase the number of customers in the future.
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