One company always stand out when I think about their customer service. No matter what they always surpass my expectations and I cannot wait till my next interaction with them. That company is Disney. Compared to other companies geared for children and families, Disney is truly the epitome of excellent marketing and customer service. Even through a recession millions of people flock to Disneyland and Disneyworld to experience the “magic”. “Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully.” (Marketing An Introduction, 4) No matter what the tickets prices are to go to Disney, they still manage to never have a slow day. It is there unbelievable loyalty they receive from their customers. The customer knows that they will always have a great time and so year after year they continue to visit and then bring their children and their children bring their children and the cycle continues. The customer service is not only received in their parks. Want to stay on Disney property? Flying in from another state? Disney has is covered. Disney will pick you up from the airport for free and take care of all your baggage. Only thing you have to worry about is planning what to do first once you get there. “The key to building lasting customer relationships is to create superior customer value and satisfaction. Satisfied customers are more likely to be loyal customers and to give the company a larger share of their business.” (Marketing An Introduction, 14) Some like to stay Disney should lower their prices because of the recession. But why should they? They are supplying an amazing product and continue to keep their clients happy. They live by their slogan and keep their promise of “Where Dreams Come True”.
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